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Your Guide to the World of Bots

Bots are complicated. They're made to process repetitive actions autonomously and can be fairly easy to build, but they aren't always working on the side of good. Here's what you need to know. Read More >>JOANNA GARCIA MOTA

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Test Podcast

Read More >>FRI 27 MARCH 2020 | THERESA CRAMER

Localizing Customer Journeys — Part 2

Let's keep walking through some key stages of customer journeys that must be localized effectively to ensure effective and immersive experiences at all times.Read More >>TUE 10 DECEMBER 2019 | BRUNO HERRMANN

4 Companies to Watch in 2020

We cover many companies throughout the year, and not all of them make it to the EContent 100 list. But that doesn't make what they're doing any less interesting—or important. That's why, each year, we like to spotlight a few companies that we think are doing the kind of work that makes the industry sit up and take notice. We'll be keeping an eye on them during the next year, and you should too.Read More >>MON 09 DECEMBER 2019

Three Ways Transparency is Changing the Ad Industry

Across the board, advertisers are demanding greater transparency and a cleaned-up digital media supply chain. According to eMarketer's principal analyst Jillian Ryan, "transparency and control" have been "major concerns for brands" as agency and vendor relationships can often look like a "black box."Read More >>MON 02 DECEMBER 2019 | JEFF LUCAS

4 Winning Content Strategies for Building Brand Trust

Brand trust is not a new concept. By using the following best practices, businesses can start building a better foundation for brand trust.Read More >>TUE 26 NOVEMBER 2019 | BART FRISCHKNECHT

Marketing in a Voice-First World

It was only a few short years ago that we were exclaiming the importance of a mobile-first content strategy. While those devices are still at the heart of most marketing strategies Voice is becoming an increasingly important part of the marketing mix.Read More >>MON 25 NOVEMBER 2019 | THERESA CRAMER

Navigating the Changing Landscape of Data Privacy Post GDPR

Publishers that collect consumer data have skin in the game and will need to ensure that their data collection and security measures align with these emerging regulations. This may be easier said than done.Read More >>FRI 22 NOVEMBER 2019 | PAUL DEHART

Are Brands Bold Enough to Make Their Content Go Vertical?

The world has gone vertical (at least when it comes to video). This is not just a cliche, but a true fact of life. Just look at the "Stories" taking over platforms like Instagram and Facebook. Read More >>WED 20 NOVEMBER 2019 | MOTI COHEN

The Stages of Digital Transformation

Digital transformation is the number one priority for boards, and it hasn't been lost on the IT industry. Here's your guide to planning a successful digital transformation.Read More >>MON 18 NOVEMBER 2019 | TONY SALDANHA

Localizing Customer Journeys — Part 1

Ensuring content effectiveness in every country is easier said than done. Yet there are some major best practices to bear in mind to avoid costly and irreversible faux pas. Read More >>WED 13 NOVEMBER 2019 | BRUNO HERRMANN

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